Why Football Clubs Choose SUITBAE | A SUITBAE Guide

Why Football Clubs Choose SUITBAE | A SUITBAE Guide

Why Football Clubs Choose SUITBAE | A SUITBAE Guide

Football clubs don’t choose partners lightly.

They represent communities. They carry history. And when they put players, staff, or their name alongside a brand, it has to make sense.

This guide explains why football clubs choose SUITBAE, what those partnerships actually represent, and why they sit naturally alongside recognition from GQ.


Blackpool Football Club players wearing SUITBAE suits during official club appearance

Images from SUITBAE’s work with professional football clubs, where presentation and consistency matter.


Football and Formalwear Still Go Hand in Hand

Despite how casual modern life has become, professional football still understands something important.

Some moments require presentation.

Player appearances, official events, media commitments, and club representation all demand clothing that communicates professionalism and intent. That’s where suits still matter.

This principle is explored further in our guide:
Why Casual Didn’t Kill the Suit


Leather brogue shoe resting on a football symbolising the crossover between sport and formalwear

What Football Clubs Look for in a Suit Partner

Clubs aren’t looking for fashion statements.

They’re looking for reliability, consistency, and suits that work on real bodies under real pressure.

The suit shouldn’t distract. It should support the role.

That philosophy aligns directly with how SUITBAE approaches menswear.


Our Partnerships Aren’t One-Offs

SUITBAE has partnered with more than one professional football club — and that matters.

Being chosen once is interesting. Being chosen again shows confidence.

Patterns build trust.


Blackpool FC × SUITBAE

Our partnership with Blackpool FC reflects shared values: local pride, community presence, and representing the town properly when it matters.

View Blackpool FC Sponsorship


Barnsley FC × SUITBAE

Our work with Barnsley FC reinforces the same principle: clubs choose partners who won’t let them down when they’re in the spotlight.

View Barnsley FC Sponsorship


How This Connects to GQ

Football clubs and GQ operate in different worlds — but the reason they choose SUITBAE is the same.

Clarity. Consistency. Understanding when suits matter.

That’s why our feature in GQ’s February 2025 issue felt natural rather than forced.

Read: What Our Collaboration With GQ Really Means


Suits Trusted in Professional Environments

These suits reflect why organisations trust SUITBAE — clean, reliable, and appropriate without noise.

Charles Navy Three-Piece Suit
A dependable navy that works across professional settings, official appearances, and formal moments without drawing unnecessary attention.

SUITBAE Charles navy three-piece suit worn for formal and professional occasions

Charles Navy Contrast Three-Piece Suit
This contrast version was heavily featured during SUITBAE’s GQ coverage. It adds structure and interest while remaining grounded and professional.

SUITBAE Charles navy contrast three-piece suit featured during GQ coverage

What These Partnerships Really Say

This isn’t about football. And it isn’t about magazines.

It’s about being trusted when representation matters.

Football clubs choose SUITBAE because they need reliability under pressure. GQ recognised SUITBAE because clarity still matters in menswear.

Those things don’t happen by accident.


If you’d rather be sized in person, visit us in Blackpool or Barnsley and we’ll help you find a suit that looks right and feels comfortable all day.

SUITBAE — Made for the moments that matter.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.